1.
Thaha RRH, Munir AR, Pandurengan T. The Impact of AI-Driven Predictive Marketing on Ethical Perceptions and Strategic Business Outcomes. Hasanuddin Econ. Bus. Rev. [Internet]. 2026 Feb. 21 [cited 2026 Jul. 31];9(3):184-201. Available from: http://103.195.142.46/ojs/index.php/hebr/article/view/6802